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Types of Advertising
When looking into
understanding advertising, along with selecting the perfect form of
advertising for your company or product, you first need to understand
exactly what advertising is and what it does.
What is advertising?
Advertising is a form of communication with the outside world using
pictures and words to persuade the population that they should use
their product, service, or join their community or groups. Advertising
is used on billboards, radios, television, magazines, video games,
newspapers, benches and buildings, clothing and personal accessories,
and much more.
Advertising typically is formed with catchy slogans, pictures, or
recreated events to cause a person to remember that advertisement for
long periods of time. For example with Tony The Tiger’s Cereal, after
viewing the commercial, every time a child sees a tiger they may think
of the advertisement, every time the child sees the product they will
think of the slogan. This then turns into a fad with the communities
children if the children think the slogan or icon is “cool” they will
talk about it often and grow its popularity all themselves.
What are the different forms of advertising?
There are many different types, and sub types of advertising and with
the ever changing rate of production of new technology the types of
advertising are also ever changing with it. Some examples of different
types of advertising are;
Media Advertising – Media Advertising is the use of objects and
belongings all around a community to feature a product or service. This
is an effective form of advertising because let’s say for example you
put your advertisement on a t-shirt, you then give away this t-shirt to
100 different people from 100 different places. Being it is free these
select people gladly take and wear this t-shirt during their usual life
activities. Then as these people live out their lives they are exposing
your product to everything around them. They go shopping and another
100 people see your product, they go to the movies another 100 people
see your product, they go out to eat another 20 to 100 people see your
product, and the numbers just keep growing and growing until they no
longer wish to wear the t-shirt. Thus from only 100 people you expose
your product or business to thousands, even millions of people, and
continues to grow as long as the t-shirts exist in the public. Other
forms of media advertising are but not limited to, billboards,
buildings, totes, tables, benches, windows, or anything else you could
randomly pass by throughout your daily activities.
Infomercial Advertising – Infomercials are video type advertising which
discusses a product or service directly to the viewer, in doing this
the infomercial aims to persuade the viewer that they need the service
or product then redirects the viewer to a website, local location, or
phone number to access the service or product. There are also two forms
of infomercial advertising, long and short. Short infomercials are only
2 to 5 minutes long, while long infomercials are 30 minutes to an hour
long.
Infomercials will directly define every aspect of their product or
service, while most of the time features testimonials from frequent
users, or paid users.
Infomercials are also known as direct response television, or direct response marketing.
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