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Graphic Design
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| Choosing a graphic design company can be frustrating, difficult and
time consuming. At first, cost and size will probably be at the top of
your list, but, there are a lot of other important things worth
considering. First and foremost, take note of these things that are
important in any industry: |
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| When images are made on the internet, they are stored on a grid. Each
individual piece of the image is stored as a pixel on the grid. Then,
when the image is expanded to make it larger, the image can become
pixelated as each individual pixel is enlarged and the image can become
grainy. Vector graphics instead stores qualities of the image like the
colors, shapes and lines and stores them as a mathematical equation.
This way, when an image needs to be enlarged, vector graphics can
produce the image by applying that mathematical equation in a larger
size. This method produces a consistently clear enlarged image. |
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| A logo is an identifying mark used by brands and corporations, largely
to establish and define the character of the corporation and if they
are particularly effective, become synonymous with the corporations
they portray and become instantly recognized by millions of people. A
successful logo helps to identify a company and convey a message about
the brands they stand for. You’ve probably seen these logos every day –
from McDonald’s, Nike and IBM to Coca-Cola and Atari. These logos
literally become the face of a corporation – recognized and well
regarded by millions. The word “logo” comes from ancient Greek meaning
“word”, so in a way a logo sums up the company’s goals, philosophies
and products in one single word. |
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Making and choosing the right logo can be a very effective advertising
method for you in whatever it is you are making the logo for. A logo is
an identification marker, mainly for businesses or brand names, that
make it easy for consumers to identify.
Logos were originally used to help consumers find the product they wanted among products that were very similar. |
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| In business, companies represent themselves in a variety of ways, but
perhaps no other marker is more prominent and important than a
company’s logo. A logo must not only identify the company by name, but
in a very compact space must also graphically convey the nature of the
services provided by that company. |
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