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New Advertising Trends - Vector Graphics
When images are made on the internet, they are stored on a grid. Each
individual piece of the image is stored as a pixel on the grid. Then,
when the image is expanded to make it larger, the image can become
pixelated as each individual pixel is enlarged and the image can become
grainy. Vector graphics instead stores qualities of the image like the
colors, shapes and lines and stores them as a mathematical equation.
This way, when an image needs to be enlarged, vector graphics can
produce the image by applying that mathematical equation in a larger
size. This method produces a consistently clear enlarged image.
Vector graphics have been used for CAD and drafting software which
allows the user to have more flexibility when using graphics. One of
the first original users of vector graphics was Ivan Sutherland, who
used them in the making of the TX-2 to create his computer program
called Sketch Pad.
Vector graphics are a good system to use for drawing because as the
image is rotated and moved, flipped, or scaled, the original image is
not disrupted or changed. Vector graphic editing systems can be used to
zoom in to images to see a clearly defined details. Using vector
graphics editing software, vector graphics can be moved, and expanded
in size. Many acclaimed digital designers and illustrators use vector
graphics to produce images which are used in publications, and on
television. Illustrators have also used this graphics program to
illustrate children's books and movies. Vector graphics are a good
system for graphic designers and illustrators to work with because not
only can the program be used for illustration, but for printing and
advertising purposes as well.
Vector graphics are especially useful for printing and advertising
purposes. The clarity of a word or image which is printed on a business
card is precise and clear. If the words on that small business card
need to be expanded to billboard size, the clarity of the text and
images will be maintained and just as readable as they were on the
business card. If another type of graphics system is used, the clarity
of the words and images would be gritty and blurry when enlarged
because of the pixelation.
Vector graphics are the perfect graphic systems to use for printed
advertisements which need to be scaled to different sizes while still
maintaining their clarity. It is important for large scale
advertisements such as billboards to be easy to read from the road as
well as eye catching. Because the clarity of the images and text are so
clear using vector, they literally pop off of the billboard. There is
no need to use bright orange colors to catch someone's eye, a soothing
color palette can be used on the billboard because the vector graphics
are such a high quality in themselves that a simple design catches the
eye. This type of eye catching advertising can be used on smaller
scales for signs and banners as well.
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