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Low cost solutions-making TV Advertising
With General Motors being officially bankrupt, one would think that
television advertising to sell cars would be canned. Obviously, someone
out there isn't buying the message. A low cost solution to making
television advertising or commercials as they are euphemistically
called would be to start with car commercials and move down if one
could get any lower.
They should all be scrapped since, obviously, they aren't selling. What
is a commercial anyway. It is to sell or make commerce or trade. What
person in their right mind would buy a car from an advertiser that says
they will buy your car back in a year if you can't make the payments.
Is that high tech talk or something? I would rather leave my money in a
jar and wait a year and see what else goes under. And, speaking of
going under, how about the local car hawkers who tell you to try and
visit them and then leave you with a drunken look and a right punch
into the camera's eye. How to make low cost solutions to television
advertising abysmally indescribable descent into Hades without even the
cost of passage on the river Styx, is to can every writer and
commercial producer under contract and think about why you are making
your commercial in the first place.
If you would like to defend Elizabeth Taylor and her ten husbands then
do Liz Taylor's White Diamonds commercials. But if you are selling cars
what in the blazes are all those caricatures of human figures in clouds
and no color commercials going to do for your image as a normal car
manufacturer. Many of us would rather wait and see how many CEOs get
canned and find themselves walking on cloud nine looking for another 50
million a year job.
Making low cost advertising work is simple. Hire an actor who is known
for great movie parts. Let him sell a car that he is driving himself.
The actor shouldn't have any negative baggage like a wife who committed
suicide or kids on drugs. That might sound harsh, but the old rules
still hold true. People may be open minded, but they are not about to
dump their money on products promoted by someone whose past is
questionable. It the manufacturer shows such poor taste in a
representative of his company then his product might also be
questionable. Why would anybody buy something from someone because they
feel sorry for them. That kind of advertising only works for charity
organizations like the Salvation Army at Christmas.
The fast food advertising seems to be working because people need the 1
dollar hamburger. But from the looks of things Arby's is about to fold.
Who can afford to sell 5 arby's for 5 dollars? People would rather
spend their money at McDonald's and let Arby's spend their 5 dollars on
tissues.
A good ad for Arby's would be to play up the healthy quality of their
food as compared to the oatmeal enriched Big Mac. But there are angles
to making low cost solutions to television advertising that could best
be learned by hiring competent producers and writers to begin with and
that would mean that you would have to find new Fifth Avenue
advertising specialists.
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