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Streaming Video Advertising on the Internet
Video advertising has transformed the internet from a staid, awkward placeholder to a vivacious, shifting portal. A variety of software, including Flash and now Wordpress, has introduced incredible new user-friendly platforms that allow internet novices to upload streaming video and slideshows. With virtually no experience or training, businesses and individuals may now compose and upload streaming video advertisements to the internet.
As with any developing medium, however, there are certain “dos and donts” to observe when advertising by video. The most important rule is to try and locate a good venue for your video advertisement. The importance of linking and SEO, or search engine optimization, means that the actual content of your video will be categorized not only by what it is, but by where and how it is viewed.
YouTube, which for years has been the primary destination spot for the majority of streaming videos produced on the internet, is an excellent place to begin researching what videos exist and what type of videos your competitors may have already assembled and disseminated. Because YouTube is such a vast platform, there is no particular bonus or onus associated with placing your video here: it has the sales appeal of being listed in a virtual encyclopedia. However, no matter what goods or services you are selling, you will want to try and place your video on specific web sites that cater to people likely to buy this item. This will involve research on your part, but ultimately, specific websites will render much better and more profitable results.
Social networking sites, such as facebook, linkedin and myspace, have become a particularly desirable place to post video advertisements or links to video advertisements. The notion of hitting a global audience is literally realized here, although the social networking sites place your advertisement by keywords that the users provide in their profiles. Therefore, yet another factor to consider in making your video is how to describe it once you have finished assembling your footage. Search engines will find your video based on the keywords used to describe it. Describing your video with generic terms is not advised; try to be specific as possible, and do not rely on phrases. Again, SEO demands a certain pointed brevity and focus that windy, elongated terminology will not fulfill.
As to the content of the actual video itself, creativity and dazzling visuals are recommended, although the video maker must keep in mind the relatively small viewing size and likely per frame viewing rate of his intended audience. Unless you are lucky enough to be hosted by a provider with unlimited bandwidth, your video will likely be displayed in a small format equivalent to a few square inches, with interruptions in buffering, resulting in a herky-jerky streaming quality. Because of this, an undue emphasis is placed on audio quality.
Work on articulating your message on the soundtrack, refine and hone your keywords, and your video will find its audience.
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