Advertising on the Internet
Advertising on the Internet ranges anywhere from buying add space on a pre-established website, to purchasing pop-up rights to be placed on someone's website, the basic primace is paying money to a website. This is similar to purchasing ad space in a newspaper, or magazine, you pay for your message to be placed on the selected website for a selected amount of time at an agreed upon price. The advertising cost will vary from website to website, and it all really depends on how established the website is and who is running it. Taking this into consideration, you will find that advertising on the Internet through a well known website such as YouTube, will cost thousands of dollars each day, while advertising on a lesser known website that still receives an appropriate amount of daily views such as your local newspapers website will cost in the hundreds per set months.
If you are looking to advertise a certain message on the Internet, you need to know who to talk to about getting your message across. The person who creates a website has full control over what is placed on the website, and is responsible for all content and daily updates. This is the person you need to contact if you are looking to advertise on the Internet, website creators. Website creators will have to pay a set amount of money each month to retain their domain name, and everything on their website. They will also have to pay for any kind of extra content to be added onto their website such as templates, and side games. These cost put the creator at a negative slope, so this is where you come in, you offer to pay the creator a set amount per month to display your message, which gives you ad space, and them the money to pay their monthly bills. It is a win win for both the advertiser and the creator.
Besides advertising through a single website, you can also look into advertising on blog post and websites that allow for free writing viewable to the public. After each blog entry you make you can insert your advertisement, this way you are drawing people in through your daily post, then exposing them to your advertisement without having to pay a monthly rate.
If you do decide to purchase ad space on a website, be sure to purchase on more than one website. The higher the visited website the more it will cost you to advertise, and the more views you get of your advertisement per day. This is a catch twenty-two situation with your money, do you want to spend more money on a higher visited website, or would it be more logical to spend your money equally through lower visited websites, it all depends on your advertisement and who the audience you are looking to appeal to is. if you are looking to appeal to a set group of people, then advertising on one higher visited website would be the better choice, but if you are looking to get your message across to a diverse group of people, consider advertising on several smaller websites.
Overall if you are looking into advertising on the Internet check out how a website creator can help you get your message across.
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