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Webiste SEO Tips and Tricks
The world of SEO is bewildering and confusing. Since no one knows the precise algorithms of each search engine, a majority of SEO is conjecture. But there are tips and tricks that you can implement to improve volume to your site through search results.
The most important thing is the content of your site. It doesn’t matter how many keywords you use, or how perfectly optimized your site is. Boring content repels readers. Find your internet niche, and write content targeted towards that niche. Keep your site’s content within one theme, and avoid having a melting pot of unrelated information. Your content should be unique and updated frequently. Make sure you have both a reliable and an accessible site.
The next priority is to select and use keywords. Pick a variety of keywords and phrases for each page; don’t try to optimize the entire site to just one word. Make sure the keywords are popular, but not too popular. It sounds counterintuitive, but popular keywords are extremely competitive. You would be better off selecting something specific and less popular that would bump your site’s search engine ranking to second, than to settle for a popular and competitive phrase that grounds you to the fiftieth page of the search results.
Use the primary keyword in your title tag, and as early on in the content as possible. Also place the keywords in the headlines and anchor text. If you can get a domain name with your keyword in it, that’s even better. But if you can’t, place keywords in your URL. The trick to getting search engines to recognize keywords in domains and URLs is to separate them with a hyphen. When you mash all the words together, search engine spiders can’t tell where one word ends and the other begins. Hyphens are also more recognized than underscores, since hyphens are considered as the end of a word, whereas underscores are thought to be part of the word.
Use Flash and JavaScript with a grain of salt. Search engines and Flash mix like water and oil. If you use Flash, you should consider an alternate site in HTML, which will allow search engine spiders and non-flash browsers to view your content. In JavaScript, as long as the scripts don’t break the HTML, most search engines will ignore them. Spiders also cannot crawl links in JavaScript.
Any optimization method used solely to trick the search engines and improve rankings is considered search engine spam, and will actually decrease your ranking. Keyword stuffing is the repeated use of a word to increase frequency. Most search engines now have the ability to analyze a page or site and determine if the keyword density is above the normal level. Don’t use link farms or link exchange either. Search engines largely consider that to be spam as well.
The internet is a huge catalog of websites. Properly utilizing SEO tricks will help your website rank higher on search engine results, and drive traffic to your site
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